Press Release : Islamic Book Fair 2009 Bertabur Bintang dan Tokoh

Alhamdulillah akhirnya ada pameran buku lagi akhir februari ini, 28 feb - 8 mar. Ngumpulin duit dulu buat book shopping......and cari info buat jadi distributo buku.

Berikut press releasenya.........

Press Release : Islamic Book Fair 2009 Bertabur Bintang dan Tokoh

Thursday, 05 February 2009

Islamic Book Fair (IBF) kembali digelar. Gelaran IBF yang ke delapan pada 1430H/2009 M ini mengusung tema Cerdaskan Umat Mandirikan Bangsa. Ketua MPR RI, Hidayat Nurwahid, akan membuka acara ini pada 28 Februari pukul 10.00 di Istora Gelora Bung Karno, Senayan Jakarta. Acara berlangsung hingga 8 Maret 2009. Ketua Panitia IBF, M. Anis Baswedan, mengatakan tema Cerdaskan Umat Mandirikan Bangsa diusung bukan tanpa tujuan. Ia berharap penyelenggaran IBF ini akan mendorong umat semakin cerdas dalam berpikir dan bersikap. ‘’Umat diharapkan mampu mengedepankan sikap kritis,’’ katanya. Menurut Anis, IBF juga diharapkan akan menjadi salah satu bagian dari upaya menciptakan kemandirian bangsa. Terutama dalam memajukan kemandirian ekonomi bangsa. Dalam konteks ini, ia menilai bahwa IBF akan memantik meningkatnya industri penerbitan buku Islam yang juga berkontribusi bagi perekonomian bangsa. Sebab melalui gelaran IBF akan tercipta hubungan silaturahim dan saling menguntungkan di antara umat Islam dalam pengembangan ekonomi. Semua pihak baik penggerak perbukuan, masyarakat pecinta buku, dunia pendidikan, dan bisnis-bisnis berbasis syariah diberi ruang untuk ambil bagian mewujudkan tujuan itu. Anis menambahkan semua acara yang diselenggarakan selama IBF berlangsung dilakukan dengan pendekatan edutainment, yaitu pendidikan dan hiburan. Ini akan menjadi media promosi dan transaksi yang efektif. ‘’Ini juga akan menjadi sarana pendidikan yang menarik,’’ jelasnya. Menurut Anis, IBF yang digelar setiap tahun ini terus mengalami peningkatakan. Demikian pula dengan IBF kedelepan ini. Salah satu indikasinya, jelas Anis, adalah jumlah peserta yang kian bertambah. Ini menunjukkan antusiasme yang tinggi. Tahun 2009 ini, peserta IBF mencapai 203 stand. Tahun lalu hanya mencapai 167 stand. Peserta terdiri dari 82 perusahaan, 59 perusahaan penerbit, 17 perusahaan dan 4 perusahaan media massa. Pada IBF kali ini, ungkap Anis, akan dipamerkan sekitar 25 ribu judul buku. Sebanyak 5.000 di antaranya adalah judul buku baru. ‘’Kami juga memberikan potongan harga dari 20 hingga 70 persen,’’ katanya. Selama IBF berlangsung akan ada serangkaian diskusi interaktif, seminar dan bedah buku, talkshow, serta festival seni dan budaya Islam. Ada pula orasi ilmiah, dan peluncuran buku baru. Sederet tokoh dan kalangan artis juga akan hadir memeriahkan IBF ini yang diharapkan setiap harinya dikunjungi sebanyak 30 ribu orang. Sejumlah tokoh dan artis yang akan hadir di arena IBF di adalah Dr. Darwis Hude M.Si, Rudi Choerudin, Muchlis M. Hanafi, Najwa Shihab, Dr. Moh. Syafi’I Antonio, M.ec, Ir. Heru S.s, MM, Arvan Pradiansyah & Asma Nadia, Ust. Yusuf Mansyur, Afifah Afrah, dan Hj. Durrah Baraja SH. Mhum. Juga akan hadir Habiburahman El Shirazy, Heru S.s, Dr. Revrisond Baswir, Ir. M. Ismail Yusanto, MM, Prof. Dr. Nasarudin Umar, Imam Supriono, KH. Fahmi Basya, Dr. Anies Baswedan, Ph.D, Prof. Komarudin Hidayat, Eros Da'I, Dr. H. Briliantono M. Soenarwo, Ustdz. Yoyoh Yusro,Aris rahmat, Irawati Istadi, Tutty Alawiyah A.S, Sirikit Syah, Prof. Dr.Arif Rahman, Kak Seto Mulyadi, dan Ust. Anis Mata. Tak hanya itu, ada pula Tasaro, Ust. Fadlan, Tri Mumpuni, Herry Nurdi, Ust. Abu M Jibriel AR Ust. Abu Bakar Ba'Asyir, Ali Fauzi, Lulu Djamaludin, M. Fahri, Tere Liye, Rizky Riadasmara, Ust. Yusuf Mansyur, dan KH. Abdulah Gymnastiar. Sejumlah artis yang akan ikut memeriahkan IBF di antaranya adalah Rina Gunawan, Dude Herlino, Intan Nuraeni, Asmiranda, Robinhood, Hedi Yunus, Hj. Neno Warisman, H. Dedy Mizwar, Widyawati, Okky Asokawati, Aneke Putri, Ratihsang dan Teddy Syach. (Rahma)

Marketing Management (12th Edition)

www.amazon.com

Editorial Reviews

Review
*NEW -- Tighter presentation and modular organization - Based on extensive user feedback, Kotler and Keller focused on preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity. By organizing the text into eight parts of related material, a more modular approach, instructors have greater flexibility. "Many say Kotler defined this course when he wrote the first edition of this text. The 12th edition is particulary noteworthy because it's the first time Kotler is joined by a co-author. Are you familiar with Kevin Lane Keller?"**NEW - Philip Kotler invites Kevin Lane Keller to be co-author - Acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications, Kevin is presently E.B.Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College. His research has been widely cited and has received numerous awards, and he's served as brand confident to marketers at some of the world's top companies, including Disney, Ford, Intel, Levi Strauss, Nike, Procter & Gamble and Starbucks. Kevin also writes Strategic Brand Management (Prentice Hall)."Are you covering Holistic Marketing? Shouldn't your textbook?"*NEW -- "Holistic marketing" coverage -- Explores the emerging concept that recognizes that everything matters in marketing: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing. For example: See pg. 18 (Figure 1.3) and new Chapter 22, which brings it all together."Have you seen any other marketing management book that comes close to the breadth and depth of current examples and practical tips that Marketing Management, 12e, offers?" *NEW -- Integrated examples -- 10-15 per chapter; 98% new to this edition! These short paragraphs appear within the core chapter material and provide vivid, real-world illustrations of chapter concepts. * NEW - "Marketing Memos" - 2-3 new per chapter. Provide tips and suggestions at all stages of the marketing management process, as well as practical advice and directions in dealing with various marketing decisions.*NEW - "Marketing Insights" - 2-3 new per chapter. Highlight current research findings and cover key marketing topics in greater depth.*NEW - Hands-on marketing plan exercise -- Located at the end of many chapters, starting in Chapter 2. Gives students hands-on experience in developing a customized marketing plan.*NEW -- End of chapter applications - Each Chapter Conclusion has:- 2 Marketing Applications -- 1. Marketing Debate, suggesting opposing points-of-view on an important marketing topic, and 2. Marketing Discussion, identifying provocative marketing issues and allowing a personal point-of-view. - Marketing Spotlight, an in-depth examination of one of the world's most successful marketing companies. Allows focused examination of top brands along the lines of the chapter theme. "Do you assign outside cases and readings in this course? Would it help if we could package them with this text and discount the price for your students?"*NEW - Casebook solutions - Instructors: Visit www.prenhall.com/custombusiness to see how easy it is to create a casebook or coursepack that includes cases and readings from leading providers, like Harvard Business School Publishing. An exam copy takes just 2 weeks. When students purchase a casebook bundled with this text, they save 10%!"Are you using or interested in using a simulation to complement your marketing management textbook?"*NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. When you adopt a Prentice Hall textbook with an Interpretive simulation, each new textbook will (a) be discounted 10% off of our net price (b) will contain a discount coupon that can be used for a 10% discount when purchasing a simulation online from Interpretive. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

Product Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Download link
Marketing Management by Kotler

Principle of Beautiful Web design

Review: The Principles of Beautiful Web Design

Travis King

http://freelanceswitch.com/product-reviews/review-the-principles-of-beautiful-web-design/

My web design sucks!

If you’re like me you’ve probably said that to yourself at least once in your career. When you browse through sites like cssBeauty and FaveUp, you are wowed by the beautiful designs, and you can’t help but ask yourself “What am I missing?”

I know some freelancers who come from a development background assume that programmers just can’t design. Others have decided to go back to school to take a course in design. But to be honest, when you are already well invested in your career, it’s often not practical or even reasonable to head back to school.

Wouldn’t it be great if you could get a crash course in design principles? Jason Beaird’s The Principles of Beautiful Web Design to the rescue!

Who should read this book?

Jason admits that the book is geared towards programmers and developers that feel a little squeamish when it comes to design, so if you’re an established designer there’s not much this book can teach you. Also, you’re not going to find step-by-step tutorials here, the book covers design principles not design how-to’s. Think of it as a good starting point rather than a hefty tome that’s going to teach you everything there is to know about design.

I also want to point out that although the book claims to focus on developers branching into design, it does make some assumptions that a developer would already be familiar with Photoshop. With that in mind, I would say the book is going to be of most benefit to those starting into a design career or programmers that have tried their hand at design and would like to improve.

The book is broken down into 5 sections.

Layout and Composition.

There are few things more daunting than a blank canvas. Even when you have an idea of what the client wants - how do you get from the idea to the layout? Jason describes his methods of starting with pen and paper, and drawing out a simple grid to sketch out basic concepts. He looks at balance, unity, contrast and other factors that the designer should consider when putting together his composition.

Color

With over 16 million colors to choose from it’s no easy task to pick a color scheme for your website. It’s even harder when you’re forced to work with client colors that just don’t work. The book dips into tried-and-true color theories as well as the six classic color schemes. Did you know there is a color scheme named Tetradic? Use it in a sentence to impress your friends!

Texture

Texture was a major thing that I was missing in my design. I had no idea how important a role it plays in taking your design to the next level. It’s true that you can overdo it with texture – think web 2.0 wet glass - but a little gradient, pattern, or light and shadow can go a long way to making your design’s pop.

Typography

I bought a whole book dedicated to typography but learnt more from Jason’s descriptions in just 30 pages. So often you’ll see type used poorly or as an afterthought to the design, but there are so many creative ways to use type that we should give careful thought to our font choices.

Imagery

It seems like a no-brainer that you’re going to need images for your site. After all, what would a website be without beautiful images? With that in mind however, you still need to decide if the images you use are relevant, interesting, and appealing. Jason describes where to look for images and how to make your own stand out.

Highlights

When I started into web design over 10 years ago I could look at a website and tell you if it looked good, but I couldn’t really tell you why it looked good. Jason book helps to pull back the cover on web design and removes some of the mystery on why things look the way they do.

• Your web site needs balance. It may not be readily apparent, but if you have heavy graphics on one side of your page, you’re going to need something to balance it out on the other side. Jason illustrates it to hanging a picture lopsided.
• Text and white space are as important and flashy graphics.
• Spend some time on your graphics. Crop them and tweak them till they pop. If you’re using other people work make sure you know their usage rights and don’t just try and gank them from a Google image search.
• Dingbats are your friends. Use them responsibly.

The Principles of Beautiful Web Design is like looking over the shoulder of a designer and having them explain the methods and reasons for their design decisions. It’s hard to not wish the book was 10x longer, but after all, it’s really only a starting point.

Download Link
Principles-of-Beautiful-Webdesign.zip